I decided to use Writely after my recent collaboration with nine other blogger to create How to Ruin Your Corporate Blog: 100 Tips by 10 Bloggers for Business Blog Wire.
By way of an extract from my dissertation this is my Executive Summary:
This Paper aims to investigate the confusion within the PR industry over the differences between Publicists and PR Practitioners.
The research highlights uncertainty within the Public Relations community as to the correct labelling of roles with in PR. Although not many texts have been written on the subject, the author identifies that this lack of clear labelling may inhibit the Public Relations industry from progressing to professionality, through its direct contribution to building mistrust of the profession.
An extensive critical Literature Review has highlighted the need for such an investigation. This allowed the author to formulate certain key theories. These themes and theories have then been put to professionals from Public Relations vocations. Primary data was then reviewed by the author and recommendations are made with regards to future research.
Although this research offers few solutions, it adds depth to existing theory and will aid further study into this area. It was found that there is indeed confusion amongst the PR community regarding the job descriptions of their peers. The conclusion suggests that further research is partaken in this field. There is also a need for further education for PR personnel as to what the correct job descriptions are for their peers, to help reduce the existence of confusion and misinterpretation.
Although at the time it was the bane of my life, I am now very proud of my dissertation and the achievements it stands for. Thank you to all who helped, although you are not named I am sure you may recognise your answers at the appendices.