11 February, 2006

The Butler did it!

I've just read that 'Jeeves' has been dropped by the search engine ask jeeves. This is due to a re-branding and re-positioning of the search engine in which 'ask jeeves' will become 'ask.com'.

I seems a shame that the only thing that distinguished them from hundreds of other search engines is now being dropped, obviously made a scapegoat for the low usage of the site. Aganst the giant of Google they will never match, and loosing any brand personality along the way will merely speed up their slide into oblivion.

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