At this time of the year there is a certain graduate panic that takes hold, and some people will apply for any job with PR in the title. This is lunacy. For example I was talking to a recruitment consultant this morning who's client is in the financial PR arena. He said that most of the applicants he had phoned regarding this job were unaware of what was involved with that industry, despite having applied for a job in it!
Now these are not just PR grads. Apparently PR is the industry du jour amongst grads, a bit like finance in the eighties and advertising in the nineties.
The PR industry at this level is highly competitive and I love the fact that so many people are interested in pursuing a career in PR from so many different backgrounds and are accepted.
But a lot of the people who are applying with no real clue will learn quickly that PR is not for everyone and that you have to research each of your job applications thoroughly before you apply, so you are not caught out.