I know that a lot of my fellow grads are unsure of what will be expected of then in various sectors, despite university training. Graduate training schemes are very good for people who are interested in many different aspects of public relations and therefore can't commit to a specific sector (as they all sound so good). But also give you a chance to understand better exactly what is required from each sector through actually living it from day to day for periods of time. This added to fast track options and other perks I don't see why everyone doesn't apply!
So thank you to the Hill and Knowlton people and wish me luck for the 19th July.