11 October, 2006

Back pain rocks!

I love this story:

The Health and Safety Executive (HSE) has created a Virtual rock band called Bäackpain to promote wider public awareness of back pain. The band has done well on MySpace and is getting mixed reactions from the press and media so far.

And as VNUnet.com says:
To add authenticity to the whole spoof, there are connections from the site to a Bäackpain entry on MySpace, and you can even buy Ben Yourney's spandex outfit on eBay.


What a fantastic burst of rare creativity from what I have always viewed as rather stuffy part of government. I know I'm usually cynical about all this kind of thing, and the more I think about it the more I think I should be. But credit where credit is due and the eBay touch is a lovely one.

It is perfectly pitched at the children of the eighties, those who are enjoying the Hoff's return (also through the medium of Internet and social media - interesting), and the slight revival of the fashions and 'rawk' attitudes and who are most likely to know and understand all the quirks of the social media (but not too much - lets not pretend that MySpace is massively cutting edge - just youthfully exclusive enough).

Anyway, this is an interesting, good example of how even unsexy, haggard back pain can be put through the harley street school of promotion by Internet, and emerge a pneumatic, and beautiful specimen. And the best example of one I can think of just now.

Now, I wonder if they will start touring?

5 comments:

Owen Lystrup said...

No posts in so long.

Where have you gone Alex?

It's been so long since we last chatted. You must be busy over at Lewis.

Tara Lynn said...

Back pain promotion, who knew? It's so interesting for me to hear you write about things on your side of the world because I rarely know what organization, group, or government entity you are referring to :)

You'll have to excuse my American ignorance. Meanwhile, from what I can tell, this was a very creative effort and it reminds me of why PR is necessary - targeting the right audience for your efforts. I think this is a great example.

By the way, how is your job going? I seem to be busier than ever at my job but it feels good to have so much on my plate.

Talk to you soon.

JJ said...

Back Pain is a pain in my… well… back!
I was hit by a car a few years ago and since then I have suffered a lot of lower back pain and back ache! I was on strong painkillers for awhile but then I was getting addicted to them so had to drop them before it got too bad. That was about a year ago now and since then I have been looking for alternate ways of relieving the pain and aching until a month ago I was struggling to find anything that helped but I managed to get hold of a memory foam and I finally got a good night’s sleep! It was great!

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